Adobe Application Consultant

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Our client is a leader in personalized customer experiences. The company is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, they work with some of the world’s most admired brands on their transformation journey to becoming truly customer-centric. Together, they are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

Key Responsibilities

• Providing technical guidance across cross-functional teams, partnering with operations, delivery and client stakeholders to drive successful solution outcomes, champion best practices and ensure client success using Adobe applications.
• Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
• Leading the design, optimisation, and implementation of sophisticated business rules, workflows, and automations within Adobe marketing applications to improve operational efficiency, scalability, and long-term maintainability.
• Bringing client solutions to life by configuring and implementing new features according to provided specifications and designs within Adobe applications.
• Establishing and enforcing quality standards across solution delivery, conducting technical reviews and ensuring all configurations, developments, and implementations meet performance, security, scalability, and reliability requirements.
• Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe applications, ensuring a seamless user experience.
• Collecting business requirements by engaging with marketers to translate them into technical specifications and solutions.
• Utilising Adobe applications to build data audiences and manage segments while understanding their quality and integrity.
• Championing a culture of continuous improvement and innovation by identifying and recommending opportunities to optimise Adobe applications and their features.
• Actively contributing to knowledge sharing and innovation across the organisation.
• Mentoring and supporting junior consultants, including peer review of their work.

Required Qualifications

• 3 – 5 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
• Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Marketo Engage, or a comparable CRM or marketing automation platform.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.
• Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
• Experience leading or consulting on campaign solution design from scratch.
• Ability to develop and execute UAT tests at campaign or programme level.
• Experience creating, reviewing, and contributing to technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Deep understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, and segmentation, with the ability to align campaign performance objectives to client KPIs and measurable business outcomes.
• Excellent business acumen and understanding of client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
• Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Strong knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Relevant certifications or accreditations are an advantage, depending on the application, such as Adobe Journey Optimizer or Adobe Campaign certification.
• Strong passion for marketing technology and staying abreast of the latest AI developments.
• Excellent attention to detail and commitment to quality.

Nice-to-Have Skills

• Strong team-player mindset and an open-minded, collaborative approach.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
• Strategic thinking, with the ability to assess the bigger picture and provide constructive input.
• Analytical and pragmatic problem-solving skills, with adaptability to changing situations.

Upon further discussion with our client.