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About the Role:
Our client, a leading organization in the insurance sector, is seeking a highly motivated and creative UI/UX Designer to join their team. This role is centered around a major redesign project for a responsive website that plays a key role in their digital strategy. The goal is to modernize the user experience, enhance website performance and conversions, and extend user engagement to facilitate cross-selling opportunities.
Key Responsibilities:
- Conduct user research and usability testing to understand user needs and identify pain points.
- Audit the existing website and propose solutions to improve performance and user experience.
- Lead the redesign of a responsive website with a focus on UX (approximately 80% UX and 20% UI).
- Create wireframes, user flows, and interactive prototypes to communicate design solutions.
- Collaborate with developers and other stakeholders to ensure the design is implemented effectively and aligns with business goals.
- Optimize information architecture and user journeys to increase user engagement and cross-selling opportunities.
- Use analytics and user feedback to inform design decisions and iterate on improvements.
- Ensure the website is accessible and responsive across all devices.
Key Requirements:
- 3+ years of experience in UX/UI design, with a strong focus on UX research and strategy.
- Proven track record of redesigning complex, responsive websites in a high-traffic environment.
- Proficiency in design and prototyping tools (e.g. Figma, Adobe XD, Sketch).
- Strong knowledge of interaction design principles, usability heuristics, and accessibility standards.
- Ability to balance user needs with business objectives and translate insights into actionable design improvements.
- Excellent communication and collaboration skills, with experience working in cross-functional teams.
- Understanding of conversion rate optimization (CRO) and how to apply it to design.
What We Offer:
- Competitive compensation package.
- Flexible working arrangement (3 days remote per week).
- The opportunity to lead a high-impact project that will shape the digital experience for thousands of users.
- A dynamic and collaborative work environment where design is a key strategic focus.
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