Product Marketing Lead

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Join our client’s mission to grow and transform the subscription economy by simplifying subscription service delivery. Their B2B subscription commerce product enables IT Distributors and MSPs to automate operations, integrate seamlessly, and expand efficiently.

To support their global mission, they seek a strategic and hands-on Product Marketing Lead to own and drive their go-to-market (GTM) strategy.

Your mission?
Create demand, shorten their sales cycle, and accelerate revenue growth through impactful positioning, messaging, and data-driven product marketing programs. Success in this role means ensuring their target audience deeply understands their product’s value—ultimately turning interest into action.

This role is perfect for a market strategy, marketing, and sales enablement expert who thrives at the intersection of market intelligence and data-driven decision-making.

Your role & responsibilities

Lead their product marketing roadmap and team, fostering a culture of innovation, collaboration, and continuous improvement.

In more detail:

Positioning & messaging

• Own the go-to-market product roadmap, strategy, and execution of product launches.
• Define clear and compelling product positioning, messaging frameworks, and customer personas to communicate a unique product value for versatile market segmentation effectively.

Market research

• Develop market strategies by conducting in-depth research and competitive analysis to define target markets, positioning, and go-to-market (GTM) strategies for new product features, updates, and cross-sell/upsell initiatives.
• Leverage insights to craft data-driven approaches for successfully introducing and scaling their product in each market.
• Stay current with market trends, competitor strategies, and customer needs to identify opportunities and risks proactively.

Sales Enablement

• Collaborate with sales, marketing, and customer success teams to create and deliver high-quality sales enablement materials.
• Align messaging with customer pain points and industry trends, ensuring consistency across all channels.
• Drive product knowledge sharing by developing FAQs, use cases, success stories, and objection-handling guides.

Content & Campaigns

• Oversee the creation and execution of integrated marketing campaigns, content development, and events designed to drive product awareness, engagement, and adoption.

Metrics & data-driven performance

• Track, analyze, and report on GTM performance metrics and insights, continuously refining strategies to maximize impact and ROI.

Requirements

Their Ideal Candidate Persona

• You have at least 5 years of hands-on experience in Product Marketing for SaaS products, preferably in e-commerce, CRM, billing, or subscription management.
• You have at least 2 years of leading a Product Marketing team.
• You possess a strong blend of technical and business acumen and an understanding of the SaaS product landscape.
• You have strong skills in crafting positioning strategies and messaging frameworks that drive product success.
• You have solid experience owning GTM strategies and successfully launching new products or features.
• You demonstrate excellent communication and storytelling skills.
• You have the ability to influence cross-functional teams without formal authority.
• You thrive in a fast-paced, data-driven environment and can pivot strategies based on market feedback.
• You are a natural leader and mentor, fostering growth and collaboration within your team.
• You have strong analytical and problem-solving skills, using data to make informed marketing decisions.
• You are fluent in English and have exceptional writing and presentation skills.

Sounds like you?
It is a Win-Win

Benefits

• A tech-passionate team with a friendly culture and international breed.
• Remote-first & hybrid work.
• Flexible working hours.
• Work-from-anywhere scheme.
• Health and life insurance plan.
• Home office allowance.
• Learning & development budget.
• State-of-the-art workspaces for on-site collaboration.